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Modern Classic - Steve Harper Interview

Modern Classic - Steve Harper Interview

Thu 24th March 2016

In late 2015 Keith Adams of Modern Classic interviewed Steve Harper in his Studio about this past...

Day Cab design 1986.10

One of the first SHADO projects, in 1986, was a study to replace the unique and classic Steyr truck cab. The existing cab was due for replacement, and the tools were already destined to be moved to China.

With considerable changes in the architecture of the sizing of a modern truck cab, from the time of the design of the original vehicle, the need to create a rakish stance for the truck was paramount to compliment the company’s brand image. 

Similarly so, the current vehicle had a considerable market as a military derivative, and so those needs had also to be catered for with the new design.

Unfortunately the programme was soon cancelled, once the high cost for development for a new vehicle was understood, and later the company was taken over by MAN.

The Company’s headquarters was in small town in Austria, and to this day it is the scene of one of my worst dining experiences. At lunch a bowl of brown broth was set down in front of me, floating in which, there appeared to be a large piece of grey cauliflower, which wasn’t – it was in fact brain soup.