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Modern Classic - Steve Harper Interview

Modern Classic - Steve Harper Interview

Thu 24th March 2016

In late 2015 Keith Adams of Modern Classic interviewed Steve Harper in his Studio about this past...

event slide 1 2006.10

Conceived as a unique insight for a Group of US, Canadian & Mexican journalist, the Scandinavian Luxury event in 2006, linked the launch of the S80, with the understanding of its understated luxury.

Steve Harper's presentation was part of a 3 day event, which comprised of visits and talks from Architects and others on the subject of Scandinavian Lifestyle & Design.

Stephen R Bohannon, the then head of Volvo US Public Affairs department wrote of the event:

"Steve possesses an uncanny ability to capture the imagination of his audience in sharing his insights and inspiration. During a Volvo design seminar for a new product launch in Sweden, Steve was the cornerstone to introducing "Scandinavian Luxury" (for some perhaps a difficult concept to grasp). However there was no doubt in the minds of US, Canadian and Mexican media reps in attendance after Steve expertly drew references from the regions' culture, lifestyle, and environment to make a connection with the concept. Several seasoned-journalists remarked it was the most colorful, exhilarating, and astute presentation they had ever seen. That seminar set the tone for the roll-out of that product, as well as for the communication of subsequent models. Steve is not only distinctive in his artistry for manipulating physical space, but he's equally adept at mastering the cerebral realm for its understanding".