Beta 97 mpv - Interior bakrie_logo.jpg

Modern Classic - Steve Harper Interview

Modern Classic - Steve Harper Interview

Thu 24th March 2016

In late 2015 Keith Adams of Modern Classic interviewed Steve Harper in his Studio about this past...

B97 - Interior Design sketches 1994.11

Bakrie Motors Beta 97 mpv - Interior

From an initial business study for Bakrie Brothers, an Indonesian Corporation in September 1994, the Beta 97 MPV was fully developed in collaboration with CAD Ltd, almost totally on screen, from SHADO’s initial renderings.

Working parallel between directing the scale clay model, and the cad database surfacing team, the design was created and first shown to the management of Bakrie in April 1995.

By the July the full size Clay models of the exterior and interior were developed from the cad database, and after only a few minor adjustments, these were then presented and approved in the August of 1995.

At that time, due to a simultaneous design and engineering development programme of the complete vehicle, the finished painted model was fully supported, and within manufacturing, process and budget targets.

By early 1997, most of the tooling was finished, and from that the first prototypes were built and prepared for testing and assembly quality assessments.

In March 1997, Steve Harper joined a team at Henderson Seating in Geelong, Australia, where the seat foams, templates, trim design and the complex variations of the seating arrangement were developed.

The total package, which included the design of the corporate identity and marketing strategy for the project, had the vehicle ready for full production in less than 30 months.

Unfortunately due to the political and economic turmoil in Indonesia at that time the project was 'mothballed'.